Challenges and CompetitorsĮducating people about the platform was a big challenge for BIGO LIVE. The company currently has a 50-member team in India and more than 900 members globally. “We aim to achieve $4 million in revenue this year,” added Zhuang.
In India, the company revenue touched $2 million in 2017. It also offers an opportunity to live streamers to earn rewards. The company earns through virtual gifting, a process in which audience members can send pictographs, which can be converted into cash, to broadcasters. A penalty will be imposed in case of such occasion, like pornographic content, Drug-related content, Politics and religion-related content, smoking or drinking and so on,” said Zhuang.īad nicknames, wrong avatars, and suspicious live content are not allowed on our platform, he added. Class A punishment is most strict and it’s a permanent ban on those worst content. “There are two kinds of moderation punishment, class A, B, warning, and blacklist. To address this issue, BIGO LIVE said it has placed a team to monitor vulgar and obscene contents. Many users of the platform complaint of multiple thumbnails featuring objectionable images of women. Meanwhile, the platform hogged the limelight for airing obscene contents. BIGO LIVE claims to be an app which is not just opening new doors to earn but also promoting the talent among users. The app claims 70-80 percent market share in India (not including Facebook and Youtube). It aims to achieve double the figure by the end of the year. In last eight months, it boasts of 50 million registered users in India. So far, the app claims to have over 200 million downloads across the globe.įounded in 2014, BIGO LIVE entered the Indian market in April 2017.
The company plans to announce the introduction of HQ trivia, a question-answer game for users, where they stand a chance to win $1000-5000 every day, in February.
In an exclusive interview to Entrackr, BIGO LIVE, India head, Cai Zhuang said, “We are focusing on increasing our DAU to 2 million plus and for same we are trying to refer to various concepts of mature broadcasting markets like China and other South Asian countries.” It also offers users an opportunity to earn good amount of money, which makes BIGO LIVE an appealing platform for masses. The app allows users to live broadcast their talent and connect with their fans and other talented broadcasters as well as follow interesting broadcasters. BIGO LIVE, a mobile broadcasting app developed by Singapore-based BIGO TECHNOLOGY PTE LTD, claims to have reached a pioneer position in the segment with nearly 1 million DAU (Daily Active Users) and aims to cross 20 lakh (2 million) by the end of this year.